Our Story

BARTON Watch Bands was born out of one man's recurring frustration over poorly designed watch straps. An avid traveler, fun enthusiast and relatively obsessive watch guy, he couldn't find watch bands that achieved his desired balance between fashion, function and fit. So mechanical engineer that he was, he started designing them himself.

Today, at BARTON's Austin headquarters, the collection and the team have grown, but the mission remains the same: to deliver high quality bands at a reasonable price, with the kind of service that makes you want to high five a stranger. We always have and always will stand behind our products with the BARTON Guarantee.  

• Your watch is an expression of your personal style and individuality. Never settle for a band you don't love.
• Wearing the same watch strap everyday is boring... big time boring.
• The customers' needs are top priority at all times... from product design, to shopping experience to post-sale service.
• Franklin's BBQ is worth the wait, but if you don't have the time, Black's or Rudy's are both perfectly acceptable.