100,000+ 5-Star Reviews

News & More

Buckle Up

We now sell buckles in a variety of finishes, including Gold, Rose Gold, Black, and Gunmetal. Compatible with any 18mm, 20mm or 22mm watch band. We recommend for those looking to match their buckle to the color of their watch casing or...

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Navy Blue Quick Release

In response to several customer requests, we've added Navy Blue to our line of Quick Release Silicone Bands. As with all of our quick-release colors, they are available in 18mm, 20mm, and 22mm widths.  Keep a lookout for brown and...

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A Little Bit Wider Now

We've added 24mm wide bands to our arsenal of textured silicone straps.  This marks the first time we've offered any style in a 24mm width. The textured silicone is now available in 18mm, 20mm, 22mm, and 24mm. All of our...

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Quick Release Silicone Bands

 Introducing quick-release high tensile silicone watch bands.  Available in widths of 18mm, 20mm, and 22mm, these come with integrated quick release spring bars and can be swapped in a matter of seconds. Available here in nine initial colors with more...

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Smokes if you got 'em!

We've had a few requests to expand on the style of our Smoke & Pumpkin band, so introducing... Smoke & Sky, Smoke & Cherry, and Smoke & Linen. 

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What others are saying about our bands...

We've received hundreds of five-star reviews from around the globe and we've always felt that our NATO®-style straps are the best out there. It's always nice to see when others agree. Here's a write up on our straps from Watches...

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New Spring Bar Tool

Our new spring bar tool comes in a protective sleeve with two extra tips.  Add one to your cart here.

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007's favorite watch band has arrived!

In the wake of Spectre, we've had many requests for the ballistic nylon strap that Bond wears in the film. So, now introducing our Black and Smoke James Bond NATO® Style Strap.

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We're #1!

We finished 2015 as the number one selling watch band company on the world's largest retailer, Amazon.com.  Thanks to all who helped us get there!

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